Restaurants: Market Demand Analysis

A market demand analysis measures market activity for an industry in a given location. The four regions of the United States – Northeast, South, Midwest and West – serve as a starting point for these analyses, and each of these four regions can be broken down further into nine regional divisions to allow for more focused statistical analysis. The data on each regional division analyzes the trends of the market by tracking the annual sales in a specific industry.

As depicted in the following graph, demand in the United States’ East North Central division was the highest in the United States at approximately 29.1 percent. Following this division was the South Atlantic division with 18.8 percent and the Pacific division with 14.3 percent. All other divisions each accounted for less than 10 percent of total market demand in the United States. See the following graph.

Note: Information based on SIC code 5812 (Eating Places)
Source: Dun & Bradstreet